The Oresund Bridge Essay Example | Topics and Well Written Essays - 1000 words

The Oresund Bridge - Essay Example In this case, people or basically the target audience of this bridge has the option of the ferry available. A rise in the prices will lower the demand for the bridge by a larger ratio as people will prefer to travel by ferry. Similarly, a fall in price will increase the demand by a larger ratio because more people would be able to afford it now. The second factor is that people like to travel from Denmark to Sweden, or vice versa, but they do not need it. Therefore people will only travel if the price is right, which is to say low. Whenever the price decreases, more people can afford it and this results in price elasticity. Q2) The Swedish government has estimated the price elasticity to be at -1.4. This has several implications for the traffic on the bridge. The Swedish government knows that first of all, an inverse relationship exists. This means that a decrease in price will definitely increase the demand and this can help the government in properly pricing it. The second implication is that any change in price will have 1.4 times the change on the demand. This means that for the government, it is beneficial to decrease the price to increase the demand. For example, if the government reduces the price by 10%, then it will result in a 14% increase in demand. Therefore, this information can be helpful in pricing the tickets for the bridge. Q3) This calculation of price elasticity of -1.4 is not beneficial in the long run because first of all, price elasticity tends to change overtime. Secondly, the government is thinking of changing the price and there is always different price elasticity for every pri ce level. Therefore if the price changes in the near future, then the price elasticity will change instantly. Lastly, advertisement campaigns play a huge role in changing the price elasticity, thus calculation is not useful in the long run. Case study 3.3: The Texas state bird Q1) PED= % Change in demand % Change in price Burbank-Oakland route PED= 120.68% =- 2.51 48% Kansas City-St. Louis route PED= 50.0% = 0.714 70.0% Q2) The above calculated price elasticity applies for the entire industry operating these routes. It does not specifically represent the price elasticity of Southwest Airlines because the values considered for the calculation are for the entire industry. This includes Southwest as well as its competitors. Q3) The Burbank-Oakland route has a high price elasticity of demand which means that the demand is price sensitive. The implication for the price setters is that these airlines should reduce the price of this route a little bit because this increases the demand by a great deal and increases the profitability. On the other hand, it must be kept in mind that the demand will decrease rapidly if the price of this route increases even by a little bit. If the price increases, then it will lower the demand by a large ratio and this will reduce the profits earned. Therefore this high price elasticity of demand can have very crucial implications for Southwest. (AmosWEB) Q4) Although the Kansas City-St. Louis route shows positive price elasticity, it may still prove to be profitable for Southwest to reduce their price. When a company reduces their prices or fares their market share increases and this often results in a long term profit. When Southwest will have a greater market share, they can change the prices according to their strategy. Also, although the price elasticity is positive, it is not at a high level and thus lowering the prices and making small short term losses is not a bad deal if it means increasing market share. Case study 5.1: Microso ft – increasing or diminishing returns? Q1) It is unlikely that a firm is experiencing increasing and diminishing return

Case study ( subject accounting theory) Assignment

Case study ( subject accounting theory) - Assignment Example The company shareholders had been complaining of airline’s image and share prices have faced a slowdown. The profits also have declined and for the second consecutive time. Problem 1: Hidden fees Ryanair required its passengers to check in online for boarding and arrive at the airport with the boarding pass. If the passenger failed to do so, he or she would have had to pay a fine of â‚ ¬70. A reissue of boarding pass invites a charge of â‚ ¬70 (Pope, â€Å"Is this the advent of a new caring, sharing Ryanair?†). Another issue with hidden fees is with the baggage standard norms and charges associated with it. Ryanair has been famous for having one of the strictest baggage allowances in Europe. The airline allows a baggage size of 55cm x 40cm x 20cm which is even smaller that what IATA standardizes as baggage allowance. Also, the airline charged a pretty high sum of â‚ ¬60 at the bag drop counters and boarding gate. Measures taken The charge for not checking in on line remains unchanged. The argument put forward by Ryanair is that if a passenger can come forth with his passport, he can check in online as well. This is one criticism that the company refuses to accept. They deny that the hidden charges are hampering company’s brand image and need to be tackled. ... Company chief says that they are actively participating in improvising on customer service and actively listening and responding. As a part of the initial steps towards better customer service, the company has reduced these charges to â‚ ¬30 at the bag drop counters and â‚ ¬50 at the boarding gate. The company also plans to put an end to hefty fines on baggage’s that weigh a little heavier or are just slightly larger. It also announced an allowance of a second carry in baggage that shall be limited by the measure of 35 x 20 x 20cm over and above the pre-existing 10 kg baggage allowance (â€Å"Ryanair Rolls Out More Customer Service Improvements†). Analysis The reasons provided for impositions for not checking online are unreasonable. People might not accept the reason that checking online is as cultural as carrying a passport while taking a flight. Technology has made online access easier. It shall be a matter of time until people get used to the idea of boarding online. Moreover, not all airlines view online check-in likewise. Until then, hefty fines on not checking in online is detrimental to company image. Strict rules on baggage size have been detrimental to company’s brand image. Complains have gone unheard over slight mismatches in size inviting heavy fine impositions. Such brand reputation goes a long way in bringing down customer count, word of mouth reputation spreads stronger and faster for factors that are unacceptable by consumers. In this view, small improvements in baggage allowances shall be welcomed but the change in consumer perception shall take long to change unless the fuss over extra handle size or extra wheels are not eliminated.

Industrial Engineers role in Theme Parks compared to supply chain Essay

Industrial Engineers role in Theme Parks compared to supply chain managers role in Theme Parks - Essay Example Mechanical engineering is in few cases considered equivalent to industrial engineering, but in reality, the two domains of engineering are entirely different. Mechanical engineering is appropriate to tangible mechanically powered machineries, their working and related technicalities, whereas industrial engineering is pertinent to optimization of production systems and engineering solution to real problems in process flow. â€Å"Solutions† entail decision where one has to prefer one reasonably feasible solution over a different viable solution. A proper understanding, illustrating the application of industrial and mechanical engineering based on situation of a theme park, is demonstrated in this technical report. The concept behind the industry of the theme park was originated from an American invention, but now it has established its roots globally. The wonder initiated with the Cyclone roller coaster once installed at Coney Island in New York City. The most important cause pe ople trip and resume tripping to theme parks is the thrilling rides. Presently, there are more than thirteen thousand roller coasters in the US. The speediest and most elevated is Kingda Ka at Six Flags Great Adventure in New Jersey. The Magic Kingdom at Walt Disney World has the highest visitors among all the theme parks in the world; this Magic World is located in Orlando, FL. One wonders as to how such mega theme parks are designed, developed, operated, maintained, improved, managed and sustained. The successful theme parks have huge employee resource allocated for each and every step. Among the employee resource industrial and mechanical engineers play a vital role in accomplishing the goals of theme park organizations and, thus, theme parks produce returns in the multiple billion dollars per annum. Hence, due to constant enforcement of brilliant resource, sales figures persist to grow with the passage of time. For attracting the visitors design innovations, frequent changes and developments are necessary, therefore, variety of engineering specialties are utilized in order to cope with the growing challenges. This paper enlightens the role of mechanical versus industrial engineers in the running of theme parks. The paper covers both aspects of engineering that are practical aspect as well as academic in order to illustrate the roles more explicitly. 2. Problem Statement The subject statement of ‘Industrial Engineers Role in Theme Parks Compared To Mechanical Engineers Role in Theme Parks’ is in a technical realm, where one has to figure out the academic grounds of the two domains of engineering and then analyzing the practical explanations, and finally linking it with the needs and challenges of a theme park. The countless hours of entertainment involve a tremendous amount of expertise in varying fields of industrial and mechanical engineering. At the same time as all the exertion of these engineers continues to happen behind the apparent pict ure, the ultimate objective is to make thrilling rides and involvements whilst ensuring the safety and confidence of every visitor and guest at the foremost point in the priority list. i. Job Diversity in Theme Park Theme park requires variety of job opportunities, as per engineering is concerned, theme parks require establishment of standard processes to maximize safety of operations, identification and analysis of

The Watergate Scandal Research Paper Example | Topics and Well Written Essays - 3750 words

The Watergate Scandal - Research Paper Example President Richard Nixon took further steps by forming the ‘White House Plumbers’ to help keep such intentions as hidden as possible. Members of the organization were high-ranking government officials. Some were even members of the Central Intelligence Agency (CIA) and had specific knowledge and abilities that enabled them to carry out their part in the burglary. This scheme was morally wrong for it was a deceitful attempt to re-elect the president. Nixon, by being involved in this scandal, violated his oath. The moral integrity of the CREEP members was already suspect based on their political behavior before the Watergate. Washington, D.C. police had taken into custody five men headed by James W. McCord Jr. on the 17th of June 1972. The five, captured with electronic surveillance equipment, had tried to install listening devices in the Democratic headquarters to find out Democratic campaign preparations (Friedman & Levantrosser 98). The men were discovered to be affiliated to the Republic Committee to Re-Elect the President (CREEP). Papers kept by these men also involved White House advisor E. Howard Hunt and CREEP assistant G. Gordon Liddy. President Nixon openly disproved any allegation that he was involved â€Å"in this very bizarre incident† (Barden 19). The Washington court charged the seven men with eavesdropping, burglary, and conspiracy. Judge John Sirica, the one who presided over the case, believes that other high-ranking government officials were informed of the break-in and the efforts to keep it hidden. Nixon revealed in April 1973 that â€Å"there had been an effort to conceal th e facts,† (Barden 19) and held his personnel responsible. He denied any knowledge of the scheme. Meanwhile, while in prison, McCord revealed that he and the others had been forced by high-ranking Republican Party officers to keep their

Critical Thinking and Ethics Essay Example for Free

Critical Thinking and Ethics Essay Critical thinking is logical decision making. Critical thinker’s decisions are only based on facts and logical thinking. For a skilled critical thinker, decisions are made once the information is clear and concise, as well as being open to alternative end results that are also based off of facts and possible collaboration. For most, being a skilled critical thinker, is learned as we mature and are exposed to more situations where thinking is the only way to find a conclusion. Ethics Ethics are the beliefs of a society and individuals of what is right and wrong. Most people use ethics as a means to direct the choices they make in life as well as the way they treat others during interactions. Ethics are derived from many different places, your parents and close family member in regards to how you were raised, your religious community or lack of religion and the people that you surround yourself with. Ethics can also be described as how you feel, when faced with a choice, this is called your moral judgment. Why we need ethical decision making For many people, you are not solely a critical thinker or an ethical thinker. Most people will listen to their moral judgment as well as review facts before coming to a conclusion. The reason this is so important for society is because not all logical conclusions are ethical. For example, it is law that you may not break into a strangers car, however if you see a baby inside on a hot day, most people would feel that it would be ethically wrong to just walk away while said baby suffers and possible dies. This is an example of a logical decision, do not break into a car, is not always an ethical decision, save a baby’s life. Conclusion Not all facts and reasoning can negate an ethical choice. Sometime, what is logically correct is wrong in the face of someone’s morality. This is why  ethical decision making is important in critical thinking, because sometimes, although a choice may not be critically correct, the ends could save others from pain and heartache, and that is where it becomes an ethically sound choice. References Manias, N Monroe, D Till, J.E. (2013) Ethics Applied Ruggiero, V.R. (2015). Thinking Critically about Ethical Issues. New York: McGraw-Hill Education.

PowerPoint Presentation Analysis Essay Example for Free

PowerPoint Presentation Analysis Essay Identify Turbo Centre is the company that I am working for. It has newly been set up in Romford. Since Turbo Centre is a not a very renowned company in this area, so therefore has very limited customers. Due to this lack of customers Turbo Centre is in danger of closing down, as their business has not taken off as predicted. This is because it is a newly formed company in this area, so therefore is not very well established at this present time. Turbo Centre is a company which sells prestige cars. The company has few branches across the UK some of these branches are located in Manchester, Birmingham and are well established in those cities. The managing director of Turbo Centre now wants to expand his company in to London. Turbo Centre sells a wide range of cars, varying in price à ¯Ã‚ ¿Ã‚ ½20000 to à ¯Ã‚ ¿Ã‚ ½80000+. The company specialises in Elite cars, 4X4s and super cars, and these cars range form Subaru to Ferrari. The company site is very large, the show room itself holds 50 top of the range prestige cars, which are displayed across two floors. On site each day turbo centre has 5 sales men, 2 customer service and 3 cleaners. Also on site each day is the managing director of the business, whom is trying to ensure his newly opened branch in Romford runs smoothly and efficiently. I have been hired by the managing director Mr Smith, to help him bring his company to success by the use of advertising. Mr Smith hopes that the advertising material that will be produced will be the solution to the current lack of custom he is facing with his new branch. The following satellite map shows the location of the business: User Requirements * Mr Smith wants the advertising material to be aimed at middle class/ wealthy people whom are interested in buying prestige cars. * Mr Smith wants his advertisements to be manly aimed at the male gender. This is because, Mr Smiths research indicates that the male genders is on average more interested in buying high priced prestige cars than females. * Mr Smiths research also indicates that high priced prestige cars mainly appeal to the male gender aged between 23 35 years. * Mr Smith from experience of advertising his other branches has come to see that advertising within a 10 mile radius of the company site attracts a wide range of customers. * Mr Smith has also seen from experience of advertising his other branched that placing a special offer on the advertisements draws more customer, as many people are attracted by a special offer. * Mr Smith has also seen from experience of producing adverting material for his branches and from feed back from customers of his other branches, that placing a map on some of the advertisement is good, because the area may not be know to someone travelling to the company from 10 miles away, so the map shows nearby land marks. * Mr Smith also wants a new logo to be created. This is because he feels that a new company image will be more suited for the surrounding area of his new branch. * Mr Smith wants the advertising materials to be produced and allocated within the budget of à ¯Ã‚ ¿Ã‚ ½100,000. However Mr Smith has informed me that if this budget is exceeded he is willing to pay the access amount. Adequate Solutions In order to for fill the end users requirements, I will have to create a wide range of advertising material. Now that I have a full understanding of Mr Smiths requiems, I suggest that the most suitable advertising materials for his needs would be: * Flyer the advantage of using this method of advertising is that it can be mass produced, it can be sent to a wide range of people and also hold relevant information based on the business, which includes all cooperate information such as company name, logo and colour scheme etc. A disadvantage of producing this type of advertisement is that some people will regard this flyer to be junk mail, so litter it on the street resulting in increasing environmental problems. * Brochure the advantage of using this method of advertising is that is that it puts across specific information about the product to the customer directly. Also contains more information than a flyer. However this form of advertisement is more expensive to produce. * Business Card the advantage of using this method of advertising is that is that it puts across the location and contact information of the company. Also business card are not very big so therefore can be carried by the customer and shown to others. * I will also extend my project by creating a new Logo for Turbo Centre. I am creating this new company logo; as Mr Smith feels that a new company image will be more suited for the surrounding area of his new branch. He hopes the new logo will create a fresh and positive image for the business. Quantitative Objective In order to ensure the advertising materials produced is having a positive affect on our target audience; we will produce sample advertising materials with which we can test the materials are working. We will be able to see this from the response from the amount of customers we receive, whether the materials are working or not. These measures will be made using the following: * One way in which we can test this is by placing special offers regarding products, either on the flyers, or brochure. The customer will have to bring in either the flyer, or brochure to purchase what has been advertised (the special offer). If we see that the customers are bring in the flyers, or brochure we will know that our advertising is having a positive affect. * Also we can measure the success of our advertising materials by placing the words Come in store for more details. We will know that the customer has seen the advertisement as they will enquire for more details referring to the offer advertised. * Similarly, we can advertise something Free on the brochure; in the same way we will know customers have previously seen the brochure advertisement, as they will enquire as to what the free product is which is advertised. From what the customer enquires about, we will know what form of advertisement they have seen. Then we will be able to record this data into a excel graph throughout the year, in order see when in the year the advertising materials were most affective. Also we will be able to see from the graph what form of advertising material was most successful. The following spider diagram shows the way in which a mail-merge and a logo would link together. Also from this spider diagram we can see how the special offers could be placed on a mail merge according to the car the customer has purchased. From this we could measure the success of the given advertising material. This would prove a good way of measuring the success of mail-merge, as customers could bring in there mailed letter to receive there special offer. I have created this spider diagram for Mr Smith to keep as a temperate for when he is to start a mail- merge. The next spider diagram, will illustrate the way in which the logo will link together with each type of advertising material, which is going to be produced. These advertising materials include flyer/leaflet, brochure, yellow page advert and finally a bill board poster. Other ways in which my material could be produced There are several ways in which advertising material could be produced for Turbo City. Other forms of advertising which can be used include a web site, Power point, slide show, video, sound recording, radio advertising, Television advertising, hand drawn advertisement and call centre etc. However some of these other forms of advertising have disadvantages such as: * Web site this form of advertising can only be viewed by people who have access to a computer. In the case of someone who does not have access to a computer they would no have access of viewing the web page. Also even those with access may not see the advertisement as they may not know the web page address. * Yellow Page advert The disadvantage of this form of advertising is that many competitors from the motoring industry also advertise in the yellow pages. Also advertisements which are placed in the yellow pages are limited to a yellow background, and also text must be printed in black ink, so therefore the advertisement will not appear very eye catching. * Bill Board Poster This would be a good form of advertising for Mr Smith as a Bill Board holds the main cooperate information about the business such as company name, telephone number and address. The disadvantage of this form of advertising is that it is expensive to display and maintain. * Radio advertising this form of advertising has the disadvantage that the advertisement will only be herd by the people that listen to the radio station that it is aired on. Also even the people that listen to the radio station that the advertisement is aired on could miss the advertisement as it may be played at a time were the target audience may not be listening. * Television Similarly with this form of advertisement, it will only be seen by the people viewing the channel it is aired on. Also could be missed due to the time it is aired. * Mail-Merge the advantage of this form of advertising is that it is quick and easy to produce as it follows one lay out, which can be sent to many people. A disadvantage of this form of advertising is that it can only be sent to current customers of the company. (People who have already purchased a car from the company.) However, I will not yet be creating a mail merge. As at this early stage of the business there are limited customers, so therefore a mail- merge is not required. * Advertisement printed on company car the company could also have an advertisement on one of there company cars. This form of advertising again would only be seen by people that see the car. * Hand drawn advertisement this form of advertising is not very professional, so therefore may not appeal to some customers as they may feel that the company is unprofessional. Also this form of advertising is time consuming and also will not be identical. Can only be produced to batch production (50-100 copies). In the case of advertising for Turbo Centre, printed publication would be more appropriate, as it is easier to view and a computer is not required to view the advertisement.

Examining Bonnie And Clyde Film Studies Essay

Examining Bonnie And Clyde Film Studies Essay When someone speaks about a female criminal; without a doubt Bonnie Parkers name will be mention. She is one of the most famous women in the history of crime. Bonnie and her partner Clyde was the most dangerous pair during the Great Depression Era. The two of them went on a two year robbing and killing spree that ultimately ended in their deaths. The way the two constantly eluded the police and Bonnie Elizabeth Parker was born on October 1, 1910 to Charles and Emma Parker. Her father was a brick layer who died when she was only five and her mother was a house wife. She was the second child of three. Bonnie was a very bright and well educated girl. She was an excellent speller and was exceptionally good at writing poetry. This was a passion that she had and poetry helped her to express he feelings. Later in life she would write some poems while on her crime spree and they will become famous. When she was 16 she married a man name Roy Thornton. He eventually was arrested for his part in a robbery and was sentenced to prison. She left him but never divorced him because she felt it wouldnt be right to do so while he was in jail. Although she was a waiter she eventually took a job as housekeeper and that is where she met Clyde Barrow. A couple of weeks after they met, Clyde was sentenced to prison of two years for past crimes that he had committed. Clyde then came up with a plan for Bonnie to help him escape. When she came to visit him she smuggled a pistol into jail and Clyde used it on the guard and he escaped. Soon after his escape; he was arrested again and was then sentenced to fourteen years in prison. On February 2, 1932, Clyde was released from prison. He soon met up with Bonnie in a stolen car and this is when their crime spree began. (about.com) Bonnie went with Clyde on his first robbery since his released from prison. The plan was for Clyde and his gang (Buck (Clydes bother), W.D. Jones, Frank Clause, Henry Methvin, Everett Milligan, and Ray Hamilton) to rob a hardware store. Bonnie was in the car while the robbery was going on. She was arrested by the police while sitting in the car. She was soon released because of lack of evidence. Soon after her release, Bonnie and Clyde continued their crime spree. Although Bonnie and Clyde were on the run they often made stops in Texas to see their mothers. Bonnie was very close to her mother and she made it mandatory to see her mother every 2-3 months. In March 1933 Bonnie and Clyde made another stop in Joplin, Missouri. Clydes brother Buck was released from prison, so the two decided to rent an apartment to spend time with Buck and his wife Blanche. In April they spotted two policemen and that is when a shootout began between the two groups. Bonnie, Clyde, Buck and Blanche all escaped. In the apartment they left pictures that showed Bonnie and Clyde posing with stolen cars, money, and guns. Bonnie also left one of her poems in the apartment also. These items that were left in the apartment made the couple very famous. In November 1933 W.D. Jones was captured and told the police about how Bonnie and Clyde visits their family. The police then set up an ambush that put Bonnie and Clydes family in danger. This angered Clyde and he decided to take revenge on the Eastman Prison. Bonnie and Clyde helped to free Raymond and Henry. Raymond and Clyde got into an argument and Raymond left but Henry stayed. Little did Bonnie and Clyde know; Henry and his family would help cause the death of them. Henry and his father Ivan were the two who help to set Bonnie and Clyde up. They did this for an exchange for Henry to be pardoned. Henry knew that Bonnie and Clyde didnt have anywhere to stay so he insisted that they stay at his fathers cabin. Ivan told the police the route where Bonnie and Clyde would be traveling. The police then set up an ambush and also made it look as if Ivan had a flat tire. As Bonnie and Clyde came down they seen Ivans car and slowed down. That is when the police men came out and demand for them to stop. Bonnie and Clyde attempted to getaway but the police men fired approximately 167 rounds. Bonnie and Clyde died instantly because of the gunshots. They were buried separately at their families burial sites/ They knew Bonnie and Ckyde would stop to help and that is when they would capture them. As Bonnie and Clyde approached the car they In April of 1934 Clyde and Henry Melthvin killed two policemen. It was this incident that would help to lead the police to them. Ivan Melthvin( Henrys father) was took into custody after authorities found out that he often hid the gang. He them Bonnie and Clyde had many co conspirators. Some of their Coconspirators were by the of Buck (Clydes bother), W.D. Jones, Frank Clause, Henry Methvin, Everett Milligan, and Ray Hamilton. Bonnie went with Clyde on his first robbery when he was released from prison. The plan was for Clyde and his gang to They often helped Bonnie and Clyde with their robberies and the murders. They would mainly rob grocery stores and gas stations. The money they stole from these places was the money they lived on. They would sometime banks but would not make off with too much money. They enjoyed stealing cars; mainly for the thrill of riding in a different car.